In 2005 the brand had a chance encounter with the London Fire Brigade. When they learned that London’s damaged / decommissioned hoses were headed to landfill they jumped into action and mounted a rescue.

For over a decade none of London’s fire-hose has gone to landfill and over 300 tons of material has been reclaimed.

In 2017 the Burberry Foundation partnered with Elvis & Kresse to tackle the even greater global problem of leather waste.